Who are you?

A New York transplant who has been living in Sweden for a decade. I've worked in beauty marketing and communications for over twelve years.

What is your role at XLASH?

I am excited to build out our influencer marketing function and expand the way we work with bought and earned media as well as community engagement.

Fun fact about you

A photo I took of Cara Delevingne at London Fashion Week was used by Tag Heuer in a global campaign.

What are you passionate about at work?

Creating products that make people's lives a little bit better and spark joy.

Why XLASH Cosmetics?

I'm impressed by the company's growth over the last 2 years. The new market expansion and portfolio growth will create interesting challenges that I look forward to helping tackle.